Madonna brings massive free concert to Rio, capping celebration tour

Madonna performing during a free concert at Copacabana Beach in Rio de Janeiro on Saturday, May 4, 2024. (Maria Magdalena Arrellaga/The New York Times)

RIO DE JANEIRO (NYT) — When Madonna stepped out onto the mammoth stage constructed on Rio de Janeiro’s Copacabana Beach on Saturday night in a gleaming halo headpiece and black kimono, she was greeted by the largest live crowd of her four-decade career.

The free show, announced in late March, was a grand finale to the pop superstar’s latest world tour, which has delivered 80 performances since October. Without ticket data, concert crowd sizes can be difficult to gauge; Riotur, the municipality’s tourism department, estimated that 1.6 million people flooded onto the 2.4-mile stretch of sand on Saturday that had been turned into a roughly $12 million playground surrounding the 8,700-square-foot stage.

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It was the culmination of days of Madonna-mania in the city, where talk of the singer, 65, was inescapable. Her songs spilled out of stores and car stereos. Fans assembled outside her hotel and shouted her name. Updates about the concert, which was broadcast on Globo TV, dominated local media reports.

The two-plus-hour spectacle in Rio was a milestone in Madonna’s career: the victory lap for her first stage retrospective, called the Celebration Tour, in which she chronicled her rise to stardom, performing hits like “Into the Groove,” “Like a Prayer” and “Ray of Light” with a cadre of dancers, four of her six children, and a wardrobe of costuming that recalled some of her most memorable looks.

“Here we are, the most beautiful place in the world,” Madonna announced early in the concert, indicating the ocean and the mountains around her. “This is magic.” Later, she expounded on her gratitude for her Brazilian fans. “You have always been there for me,” she said. “That flag: that green-and-yellow flag, I see it everywhere. I feel it in my heart.”

The atmosphere was like a World Cup event, street carnival and New Year’s Eve celebration combined. Street vendors offered shirts, hats, cups and fans adorned with Madonna’s face and rainbow colors, and a plethora of barbecue, grilled cheese, empanadas and the Brazilian cocktail caipirinhas were available. To fight the heat, a firefighter atop a firetruck sprayed a jet of water on the crowd.

As the show ended with a remix of her 2009 track “Celebration,” Madonna addressed the audience: “Thank you, Rio,” adding “obrigada,” the equivalent in Portuguese. She smiled and let go of a Brazilian flag, flipped a white veil over her head and descended beneath the stage.

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