Billionaire Richard Branson reaches space in his own ship

Virgin Galactic founder Richard Branson, left, sprays champagne on his crew members while celebrating their flight to space Sunday from Spaceport America near Truth or Consequences, N.M. (AP Photo/Andres Leighton)

In this photo provided by Virgin Galactic, the VSS Unity reaches a speed of Mach 3, and a space altitude of 53.5 miles above the Earth on Sunday. (Virgin Galactic via AP)

TRUTH OR CONSEQUENCES, N.M. — Swashbuckling billionaire Richard Branson hurtled into space aboard his own winged rocket ship Sunday, bringing astro-tourism a step closer to reality and beating out his exceedingly richer rival Jeff Bezos.