Americans should know who’s funding political TV ads ADVERTISING Americans should know who’s funding political TV ads Television watchers need to brace themselves for the worst this election season. Hundreds of millions of dollars are likely to be poured into
Americans should know who’s funding political TV ads
Television watchers need to brace themselves for the worst this election season.
Hundreds of millions of dollars are likely to be poured into political ads narrated by ominous voices and designed to influence voters’ ballot choices.
Some commercials, paid for by campaigns, will conclude with candidates saying they approve the message. Viewers should be extra skeptical of any ads brought to them by independent political action committees with benign sounding names such as Priorities USA Action, Believe Again, Unintimidated PAC and Right to Rise USA.
Such names reveal nothing about who the true sponsors of the advertisements really are. The Federal Communications Commission, which seems to turn a blind eye, should require more transparency and has the authority to do so:
• Section 315 of the Communications Act requires broadcast stations to identify sponsors of political ads in files available for public viewing. Not every station is complying, according to extensive research by civic watchdog groups, such as the Sunlight Foundation, the Campaign Legal Center and Common Cause.
• Section 317 requires advertisers and broadcasters to disclose to viewers and listeners the “true identity” of the person, group or entity paying for a political ad.
Many don’t, and the FCC has failed to enforce this rule.
Last week, 168 Democratic members of the U.S. House of Representatives signed a letter urging FCC Chairman Tom Wheeler to quickly require broadcasters reveal the names of political-ad sponsors on the air.
Democracy is weakened when influence over the public airwaves is controlled by dark-money groups that have the power to raise and spend unlimited funds.
Citizens have a right to know when and why mega-rich individuals pour their wealth into advocacy. That’s why the FCC must do more as a regulator to restore trust in American democracy by ensuring campaign commercials are more transparent.
— The Seattle Times
Patients who join clinical trials can be lifesavers
As the nation takes up what President Barack Obama calls a moon shot to cure cancer, the need for contributions from one sector of the medical community might not be obvious — the patients themselves.
Patients need the best care, and they deserve all of the assistance that can be offered. At the same time, however, they are in a unique position to make contributions to science that, even if they won’t benefit personally, can certainly help others.
Most adults with cancer are hesitant to join clinical trials that drive the research that leads to advances in care and, ultimately, cures. Just 3 to 5 percent of patients volunteer, with 1 in 5 cancer studies failing to draw enough participation to determine what works.
Ironically, the problem is particularly acute for studies of breast cancer and other forms that have seen higher survival rates and cures — largely because of earlier clinical trials. Researchers see greater participation among patients who have cancers with poorer outcomes, including melanoma and pancreatic, lung and colon cancers.
Physicians, for their part, must do a better job of reassuring patients that volunteering for the studies will not diminish the quality of care they receive. If anything, they stand to benefit from new treatment options in addition to what currently are the best options. Researchers, too, must explain their trials more fully.
Future medical advances depend on the patients, too.
— Pittsburgh Post-Gazette
