Find out how former sugar workers reinvented themselves to grow award-winning Ka‘u coffee in a new 20-minute film available via YouTube.
Presented by the Ka‘u Coffee Festival and Hawaii Tourism Authority, “The History of Ka‘u Coffee” shares the pioneering spirit and challenges of coffee growers in the state’s largest agricultural region that sprawls windward to leeward on the southern half of Hawaii Island.
Videography is by Ruslan Kuznetsov and Hawaiian music is provided by the Keaiwa band of Ka‘u.
Short interviews with Ka‘u coffee growers and those who helped them achieve success share what it took to create an award-winning coffee while establishing Ka‘u as a premiere coffee region.
Those featured include Trinidad Marques of Ali‘i Hawaiian Hula Hands Coffee; Merle Becker of Aikane Plantation; Joan Obra of Rusty’s Hawaiian and Isla Custom Coffees; Brenda Iokepa-Moses, former land management analyst of Ka‘u Agribusiness; John Cross, former manager of Ka‘u Coffee Mill; and Chris Manfredi, Ka‘u Coffee Festival organizer.
Using historic photos, the film opens to illustrate how Ka‘u sugar plantations laid the framework for everyday life in Ka‘u, providing the community’s economic engine and infrastructure for decades.
When the last plantation closed in 1996, some residents decided to grow coffee, and the film reveals why through interviews. The prospective growers got USDA grants for seed money, which helped them transition from a plantation system to private enterprise, where farmers were in charge of their own success.
The documentary chronicles the early challenges faced by Ka‘u growers. However, a turning point in the fledgling coffee industry was when 15 samples of Ka‘u coffee entered the 2007 Specialty Coffee Association of America Competition. Two entries placed sixth and ninth in the worldwide field of entries.
“Ka‘u coffee became front page news and talked about within the international specialty coffee scene,” Manfredi said on camera. “This success brought a resurgence in community pride.”
The film is dedicated to the spirit of hard-working Ka‘u coffee growers — past, present and future — and ends with a message of hope for Ka‘u coffee farming to successfully continue in the verdant valleys of Ka‘u while keeping Ka‘u families connected to the land.
Watch the video at tinyurl.com/mrxctj66 or by searching for “A History of Ka’u Coffee” on YouTube.
