Hawaii eruption brings tourism boon during slow season

The spectacle of incandescent lava spewing from Hawaii’s Mauna Loa has drawn thousands of visitors and is turning into a tourism boon for this Big Island town near the world’s largest volcano.

Some hotels in and around Hilo are becoming fully booked in what is normally a slower time of the year for business. Helicopter tours of Mauna Loa, which began erupting Sunday after being quiet for 38 years, are also in high demand by tourists and journalists.

“Right now, it’s boomed,” said Marian Somalinog, who staffs the front desk at the Castle Hilo Hawaiian Hotel. “We’re sold out until after Christmas.”

She attributed the increase to people wanting to watch the rivers of bright orange molten rock gush from Mauna Loa, a shield volcano whose name means “Long Mountain” in Hawaiian. The glow from the eruption can be seen in the distance from parts of the hotel.

This time of year is normally a slow season for Hawaii’s travel industry, falling between the Thanksgiving and Christmas holidays.

But this week thousands of cars have created traffic jams on the Daniel K. Inouye Highway, also known as the Saddle Road, which connects the cities of Hilo on the east side of Hawaii Island and Kailua-Kona on the west side.

Volcanic flows pose a potential future threat to that main artery but are currently still several miles away and not a danger to any communities. That means onlookers can take in the spectacle while exposing themselves to little danger. Tourists and locals are in the crowds, many snapping photos and taking selfies.

Somalinog hasn’t bothered to join them, however.

“The traffic is crazy,” she said. “It’s not worth it.”

Brett Steen flew from Oahu to the Big Island with his parents, who are visiting from Florida, on a trip booked months ago. The volcano began erupting right before their arrival on the Big Island.

“It’s a bonus part of our trip,” Steen said. “We’re super excited to get out here.”

At Hawaii Volcanoes National Park, spokeswoman Jessica Ferracane said many visitors know about Mauna Loa but aren’t aware that Kilauea, a smaller volcano, is also erupting — and that they can see both from multiple spots near the latter’s caldera.

“That hasn’t happened since 1984. It’s a really special time to be here,” Ferracane said.

The number of visitors to the park hasn’t increased since Mauna Loa’s eruption began late Sunday, but she expects it to rise late next week in line with normal seasonal patterns.

Steve Solberg, general manager of Outrigger Kona Resort &Spa in Kailua-Kona, said many guests have headed up Saddle Road to see the eruption. Some people cancelled reservations at the resort because of the volcano, but those were snapped up by others wanting to see the eruption.

“So it’s really kind of a wash at this point, but we expect it to be a very positive thing in the next week or so,” Solberg said.

He said that if Saddle Road is closed, the dozen or so employees who live in Hilo will be provided rooms at the resort during their five-day work week so they don’t have to make the long commute every day.

Gov. David Ige has issued an emergency proclamation to allow responders to arrive quickly or limit access as needed. If lava does cross the highway, the Hawaii National Guard can help plan for alternatives and try to set up bypass routes, the governor said.

Mauna Loa last erupted in 1984. The current eruption is its 34th since written record keeping began in 1843. Its smaller neighbor, Kilauea, has been erupting since September 2021.