In era of online retail, Black Friday still lures a crowd

NEW YORK — It would have been easy to turn on their computers at home over plates of leftover turkey and take advantage of the Black Friday deals most retailers now offer online.

But across the country, thousands of shoppers flocked to stores on Thanksgiving or woke up before dawn the next day to take part in this most famous ritual of American consumerism.

Shoppers spent their holiday lined up outside the Mall of America in Bloomington, Minnesota, by 4 p.m. Thursday, and the crowd had swelled to 3,000 people by the time doors opened at 5 a.m. Friday morning. In Ohio, a group of women was so determined, they booked a hotel room Thursday night to be closer to the stores. In New York City, one woman went straight from a dance club to a department store in the middle of the night.

Many shoppers said Black Friday is as much about the spectacle as it is about doorbuster deals.

Kati Anderson said she stopped at Cumberland Mall in Atlanta Friday morning for discounted clothes as well as “the people watching.” Her friend, Katie Nasworthy, said she went to the mall instead of shopping online because she likes to see the Christmas decorations.

“It doesn’t really feel like Christmas until now,” said Kim Bryant, shopping in suburban Denver with her daughter and her daughter’s friend, who had lined up at 5:40 a.m., then sprinted inside when the doors opened at 6 a.m.

Brick-and-mortar stores have worked hard to prove they can counter the competition from online behemoth Amazon. From Macy’s to Target and Walmart, retailers are blending their online and store shopping experience with new tools like digital maps on smart phones and more options for shoppers to buy online and pick up at stores. And customers, frustrated with long checkout lines, can check out at Walmart and other stores with a salesperson in store aisles.