County, visitors bureau launch campaign to try to make tourists more respectful

HOLLYN JOHNSON/Tribune-Herald From left, Hawaii County tourism specialist Frecia Cevallos, Executive Director of the Island of Hawaii Visitors Bureau Ross Birch, county Managing Director Wil Okabe and state Rep. Richard Onishi hold up Island of Hawaii Pono Pledge T-shirts during a press conference Thursday at the County Building.

HOLLYN JOHNSON/Tribune-Herald Tourists go beyond the barrier to take a selfie and a picture Thursday at Rainbow Falls in Hilo.

A new collaboration between the Big Island visitors bureau and Hawaii County hopes to create a more conscientious tourist industry on the Big Island.