Brothers promote toilet-paper ads Brothers promote toilet-paper ads ADVERTISING RYE BROOK, N.Y. (AP) — Two brothers from a New York City suburb have an advertising concept that’s on a roll — a roll of toilet paper. Bryan and Jordan Silverman
Brothers promote toilet-paper ads
RYE BROOK, N.Y. (AP) — Two brothers from a New York City suburb have an advertising concept that’s on a roll — a roll of toilet paper.
Bryan and Jordan Silverman are creators of toilet tissue printed with ads, and sometimes with coupon codes that can be read by cellphones. The brothers expect their product to appear this fall in the Port Chester-Rye Brook Public Library.
Jordan Silverman, 22, came up with the idea for Star Toilet Paper in 2010. His 18-year-old brother said he was initially skeptical but came to see it as advertising to “a really captive audience.”
The brothers from Rye Brook have entered their concept in a contest run by Entrepreneur magazine.
‘Wrong’ lottery ticket brings $1M
BRAINTREE, Mass. (AP) — When a store clerk gave a Massachusetts man a different kind of scratch-off lottery ticket than he asked for, he didn’t make a big deal about the mistake; he said he just “rolled with it.”
It was a good decision: He won $1 million.
Richard Brown of Taunton said he went into Gulf Taunton recently and asked for a $5 “Blue Ice 7s” ticket, but the clerk was distracted and instead gave him a “Sizzlin 7s” ticket.
Brown selected the cash option on the prize and received a one-time lump sum payment of about $430,000 after taxes. He plans to use the money for a new roof on his home and to take a trip to San Francisco.
The store gets a $10,000 commission.
