HONOLULU This month, the three utilities that serve 95% of Hawaiis residents will be united under a common name: Hawaiian Electric.
HONOLULU — This month, the three utilities that serve 95% of Hawaii’s residents will be united under a common name: Hawaiian Electric.
With operations across Oahu, Maui, Hawaii Island, Molokai and Lanai, Hawaiian Electric is a familiar name that reflects a strong, united enterprise of 2,700 employees serving more than 460,000 customers, the company said in a news release.
“We’re taking this step as the logical completion of our one company strategy. This transformative effort has created an enterprise that is unified in its commitment to our customers and our state and we want to communicate that through one familiar and trusted name,” said Alan Oshima, president and CEO of Hawaiian Electric.
“Maui Electric and Hawaii Electric Light are names with proud histories and they won’t be forgotten. Hawaiian Electric is an inclusive name that is true and authentic, given our 128-year history of local ownership. It conveys that we’re not just in Hawaii but that we’re of Hawaii.”
The transition to the Hawaiian Electric name will take place over the next several months, with changes to signage, bills, correspondence and websites. The company will continue to use the distinctive logo created by Hilo designer Sig Zane in 2013.
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