LOS ANGELES (AP) — To say that the force is strong with this one is an understatement. ADVERTISING LOS ANGELES (AP) — To say that the force is strong with this one is an understatement. “Star Wars: The Force Awakens”
LOS ANGELES (AP) — To say that the force is strong with this one is an understatement.
“Star Wars: The Force Awakens” brought in a galactic $238 million over the weekend, making it the biggest North American debut of all time according to studio estimates on Sunday.
The Walt Disney Co. earnings destroy the previous opening record set by Universal’s “Jurassic World,” which drew $208.8 million this summer.
Internationally, the film brought in $279 million, bringing its global gross to $517 million — second only to “Jurassic World’s” global bow of $525 million. But the dinosaurs had the added benefit of China — “Star Wars” won’t open there until Jan. 9.
This is just the latest in a laundry list of records set by J.J. Abrams’ film, the seventh in the franchise, which had analysts anticipating a debut anywhere from $150 million to $300 million.
The “X-factor” was quality. While “The Force Awakens” drew enormous pre-sales, the film was kept under lockdown from the press and critics until mere days before it was released to the public. Reviews turned out to be stellar (95 percent on Rotten Tomatoes), as did early audience reaction, who gave the film an A CinemaScore.
Rentrak’s Senior Media Analyst Paul Dergarabedian said that’s the key element that may push the film to the $2 billion mark by the end of its run. Many are already going back for a second helping.
“The enthusiasm has really turned into a cultural event,” said Dave Hollis, Disney’s executive vice president of theatrical distribution.
