State Department of Education Super-intendent Kathryn Matayoshi will present class T-shirts to the incoming kindergarten class at Hilo Union Elementary during a 9:30 a.m. assembly Monday. ADVERTISING State Department of Education Super-intendent Kathryn Matayoshi will present class T-shirts to the
State Department of Education Super-intendent Kathryn Matayoshi will present class T-shirts to the incoming kindergarten class at Hilo Union Elementary during a 9:30 a.m. assembly Monday.
The T-shirts are being donated by K2O+, a local company started by the principals of Osaki Creative Group, HouseMart Ben Franklin Crafts and Ace Hardware Hawaii. The donation is part of their involvement in a volunteer pilot program for the Hilo-Waiakea Complex to improve branding of Hilo High School.
The T-shirts are being given to the incoming kindergarten class to inspire a long-term educational “journey” thought process with the students, culminating in graduation from high school.
K2O+’s involvement is rooted in its belief that they understand the importance and power of school branding and how it positively can influence student, faculty and community pride and engagement.
Features of the program include:
• Working with the Hilo High School Foundation on giving a portion of the proceeds raised by the program back to the school.
• Creating an educational program allowing students to start and operate an on-campus merchandise store and e-commerce site.
• Partnering with local businesses to extend the Hilo High brand and grow their donor base.
K2O+ is donating its time in overseeing the program as a part of its overall commitment to building school pride for the state of Hawaii’s public school system.
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