HONOLULU — A Honolulu boutique hotel has completed a $4 million redesign that aims to attract millennials by giving them backdrops for selfies.
The 135-room Shoreline Hotel Waikiki revealed last week its new “neon meets nature” theme, which features at least eight photo backdrops worthy of social media posts.
General Manager Alvida Surpia-Jones says the renovation intends to make the hotel “one of the most Instagramable,” referring to the photo-sharing social network. Surpia-Jones says millennials already make up about half of the hotel’s customer base.
The hotel has several vibrant spaces and art fixtures like the neon aloha sign behind the front desk and the wall of colorful Panama hats in the lobby.
Seaside Waikiki Hotel Fund purchased the property from United Airlines in 2012.