Jeff Keith has been promoted to regional advertising director for the Big Island.
In his new role, Keith will oversee advertising sales for the Hawaii Tribune-Herald and West Hawaii Today, as well as “Big Island 101 Things to Do” and “Drive Big Island” (the official magazine for National, Alamo and Enterprise Rent-a-car).
Keith previously was regional sales manager for “101 Things to Do” and “Drive.” He brings a successful advertising and marketing background, which began in 1982 in radio and TV station management at various properties in Missouri, Wyoming and Montana.
In 2000, he started his own advertising agency and publishing company and created “Distinctly Montana Magazine,” a high-end lifestyle magazine that still prints today.
In 2012, Keith sold his business and moved to Honaunau to become a coffee farmer, and he has developed multiple award-winning coffees.