PICKENS, S.C. — Former President Donald Trump marked a return to the large-scale rallies of his previous presidential campaigns, speaking to a massive crowd gathered in the streets of a small South Carolina city on a blazing summer weekend.
“There’s nowhere else I’d rather be to kick off the Fourth of July weekend than right here on Main Street, with thousands of hardworking South Carolina patriots who believe in God, family and country,” Trump said Saturday to a roaring crowd in downtown Pickens as temperatures climbed into the 90s.
Randal J. Beach, the police chief in the conservative Upstate community of about 3,400 residents, told The Associated Press on Sunday that his estimates of the crowd “were somewhere between 50-55,000.”
The heavily Republican area is a popular one for GOP hopefuls as they aim to attract support for South Carolina’s first-in-the-South presidential primary.
In recent months, other candidates including Florida Gov. Ron DeSantis, former Vice President Mike Pence and biotech entrepreneur Vivek Ramaswamy have all held events in the Upstate, as well as the two South Carolinians in the race: former Gov. Nikki Haley and Sen. Tim Scott.
But none drew an audience like Trump, whose appearance effectively shuttered Pickens’ quintessential Southern downtown.
Contrasted with his 2016 and 2020 campaigns, which drew thousands to rallies in states across the country, Trump’s 2024 effort has been markedly different. Earlier this year, instead of addressing voters in a gymnasium or airplane hangar, Trump held his first South Carolina campaign event inside the Statehouse in Columbia, rolling out his state leadership team at an invitation-only gathering in an ornate lobby between the House and Senate chambers.
In other states, the former president has focused his efforts on smaller events, including a series of speeches before state party organizations.
This was only Trump’s second large rally of the 2024 campaign.
In March, he rallied in Waco, Texas, disparaging the prosecutors then investigating him on hush-money charges — on which he was later indicted — and predicting his vindication.