VAC again hosts Business of Art workshop

IRA ONO
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The popular Business of Art workshop by Volcano artist Ira Ono returns to Volcano Art Center. The workshop is slated for 9 a.m.-4 p.m. Saturday, Sept. 7, at the Niaulani Campus in Volcano Village.

Ono will help students navigate basic business principles in this intensive workshop.

From the initial pros and cons of being your own boss to copyright basics to branding your product, students will discover what’s right for them and their art. This is a wonderful opportunity for fine artists and crafts people to gain unique insights resulting in profitable solutions.

Topics will include pricing products for profit, focus on galleries/gift shops/department stores, trade shows/catalog sales, visual merchandising, affordable display techniques, fool-proof presentations, internet marketing and getting free publicity.

Cost for workshop is $55, or $50 for VAC members. Participants are encouraged to bring samples of their own art work for Ono to review. To register, call 967-8222 or visit www.volcanoartcenter.org.

Ono is an internationally-known artist whose work is featured in the Hawaii State Art Museum and private collections in the U.S., Europe and Japan. He also is the owner and director of Volcano Garden Arts gallery in Volcano Village.

Visit www.iraono.com for additional information.

Volcano Art Center Niaulani Campus is located at 19-4074 Old Volcano Road.