State tourism agency crafting messages to entice visitors after Oct. 15

  • ROSS BIRCH

  • Tribune-Herald file photo Tourists stop to take pictures along the loop trail Dec. 27, 2018, at Akaka Falls State Park in Honomu. As the state gets ready to welcome back trans-Pacific travelers on Oct. 15, the Hawaii Tourism Authority is crafting messages to allay travelers’ concerns about the coronavirus pandemic and entice visitors to return.

As Hawaii prepares to loosen travel restrictions for out-of-state travelers in October, tourism officials are trying to determine how to advertise to a travel-fearful populace.